The Promiscuous Customers: Invisible Brands Delivering Value to Digital Markets
By: Michael Bayler
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Phones, TVa s, PDAa s, watches and even fridges are rapidly taking the place of the PC. Now Europea s proliferating channels and devices -- plus its multiple cultures and languages -- are writing tomorrowa...Read more
Phones, TVa s, PDAa s, watches and even fridges are rapidly taking the place of the PC. Now Europea s proliferating channels and devices -- plus its multiple cultures and languages -- are writing tomorrowa s rules. Part field book, part manifesto, and part behind--the--scenes expose, Promiscuous Customers, Invisible Brands is a practical guide which leads the reader through the cycle of strategy, specification, planning and implementation of an e--business. It balances crisp observation with just--in--time pragmatism, on a solid foundation of value and quality management. Created by two of Britaina s most experienced and visionary strategists, Promiscuous Customers, Invisible Brands provides the insights, the framework and the toolkit for confident, flexible management through the next wave of digital business. Michael Bayler and David Stoughton are the founders and senior partners of The Value Partnership, the e--business strategy consultancy.
About the author: Michael Bayler
For a readable, thought--provoking and challenging assessment of how to deliver value in digital markets, this is a recommended read." (European Centre for Customer Strategies, 21 February 2002)
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