ISBN: 9788126543267    Publisher: Wiley India Pvt. Ltd. Year of publishing: 2013     Format:  Paperback No of Pages: 320        Language: English

The Science of Influence is a system of persuasion that will get anyone to say "Yes!," in 8 minutes or less. Now, for the first time in paperback, Kevin Hogan's new edition will make this popular book evergreen with brand new case studies, examples and insights. The amazing secret of The Science of Influence is in its simplicity. After you read this book you will immediately understand why people say "no" to you and learn how to turn "no" into "yes" from this moment on. The only time in the future people will say "no" to you is when something is obviously and clearly not in their interests. Key Features: The author writes a popular e-newsletter, Coffee with Kevin Hogan, which continues to grow in size with loyal subscribers which he will use to promote The Science of Influence Second Edition. Over the past decade Kevin has become known as the Body Language Expert and Unconscious Influence Expert to ABC, Fox, BBC, The New York Times, The New York Post and dozens of popular magazines like Forbes, Investor's Business Daily and InTouch. He is frequently interviewed by magazines and his articles and profiles have appeared in Maxim, King, Woman's World, Redbook, Playboy, Complete Woman, Cosmopolitan, Selling Power, among others. Kevin Hogan is a speaker, consultant and media expert in the area of persuasion and influence. Kevin has appeared on radio and TV and he has trained leaders in the government of Poland, employees from Mutual of Omaha, Boeing, Microsoft, Starbucks, Cargill, Pillsbury, Carlson Companies, Fortis Insurance, Great Clips, 3M, The United States Postal Service and numerous other Fortune 500 companies. Table of Contents: Influencing Others to Change. The First Four Seconds. The Delta Model of Influence. Credibility: The Pivot Point of Persuasion. The New Principles of Influence. Introduction to Omega Strategies. Framing Principles, Persuasion Techniques and Influential Strategies. Applying the Laws of Influence. The Influential Secret of Oscillation. Mind Reading: How to Know What They Are Thinking. I'll think about It. How Their Brain Buys You! "I Will Do the Work for You": Magic Words That Unlock Minds. The Power of Thinking without Thinking. Influence in Sales and Marketing Online and in the Real World. The Problem and Opportunity of Memory in Influence. Women: Influencing Women to Buy.
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Kevin Hogan is a public speaker and corporate trainer. Several times per month, he teaches, trains and speaks about persuasion, influence, body language, emotional intelligence, communication and motivation. He has studied extensively in the fields of influence, hypnosis and nonverbal communication.
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