ISBN: 9780137456215    Publisher: Pearson Education Limited Year of publishing: 1997     Format:  Paperback No of Pages: 240        

The book gives implementation strategy for reinventing business with Internet technology. It will discuss the formulation of correct business strategies for today, the reinvention strategies for the future, and the implementation of the technological infrastructure to support these new strategies. It will show how to take advantage of the Internet revolution with detailed case studies emphasizing business benefits, and step-by-step procedures for implementation. It will also present a framework for understanding the technologies and players associated with the Internet and show how to manage change in an organization, in people, and yourself, in order to move forward effectively._
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