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The small BIG: Small Changes that Spark Big Influence (Paperback): Book by Robert Cialdini Noah Goldstein Steve Martin

The small BIG: Small Changes that Spark Big Influence (Paperback)

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ISBN: 9781781252741    Publisher: Profile Books Ltd Year of publishing: 2014     Format:  Paperback No of Pages: 240        Language: English
At some point today you will have to influence or persuade someone - perhaps ask a colleague a favour, negotiate with a contractor or get your spouse to put out the recycling. In The Small Big, three heavyweights...Read more
At some point today you will have to influence or persuade someone - perhaps ask a colleague a favour, negotiate with a contractor or get your spouse to put out the recycling. In The Small Big, three heavyweights from the world of persuasion science and practice - Steve Martin, Noah Goldstein and Robert Cialdini - describe how, in today's information-overloaded world, it is now the smallest changes that lead to the biggest differences in results. Offering deceptively simple suggestions and explaining the extensive scientific research behind them, The Small Big presents over fifty small changes - from the little adjustments that make meetings more effective to the costless alteration to correspondence that saved a government millions. The Small Big is full of surprising, powerful - and above all, tiny - changes that could mean the difference between failure and success.
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Review:
Praise for Yes! 'Surprising, provocative, fun -- Tim Harford, author of 'The Undercover Economist' Completely changed my way of looking at the world ... Yes! is the Freakonomics of social...Read more
Praise for Yes! 'Surprising, provocative, fun -- Tim Harford, author of 'The Undercover Economist' Completely changed my way of looking at the world ... Yes! is the Freakonomics of social psychology. It's a handbook to the world. Don't miss out. -- Daniel Finkelstein, Executive Editor The Times Read this book ... perfectly pitched for smart businesspeople -- Octavius Black Management Today The great Robert Cialdini teams with two other scholars to review the latest research in the science of persuasion and offer practical ways to put that research to use. This might be the first book I've read in which the passages I underlined outnumbered the passages I didn't. -- Dan Pink
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