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The Soft Edge : Where Great Companies Find Lasting Success (English): Book by Rich Karlgaard

The Soft Edge : Where Great Companies Find Lasting Success (English)

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ISBN: 9788126555345    Publisher: Harper Collins Year of publishing: 2015     Format:  Hardcover No of Pages: 252        Language: English
High performance has always required shrewd strategy and superb execution. These factors remain critical, especially given today's unprecedented business climate. But Rich Karlgaard, Forbes publisher,...Read more
High performance has always required shrewd strategy and superb execution. These factors remain critical, especially given today's unprecedented business climate. But Rich Karlgaard, Forbes publisher, entrepreneur, investor and board director, takes a surprising turn and argues that there is now a third element that's required for competitive advantage. It fosters innovation, it accelerates strategy and execution and it cannot be copied or bought. It is found in a perhaps surprising place--your company's values. Karlgaard examined a variety of enduring companies and found that they have one thing in common; all have leveraged their deepest values alongside strategy and execution,allowing them to fuel growth as well as weather hard times. Karlgaard shares these stories and identifies the five key variables that make up every organization's "soft edge":Trust, Smarts, Teamwork, Taste and Story.
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About the author: Rich Karlgaard
Rich Karlgaard is the publisher of Forbes magazine and author of its “Innovation Rules” column. He has been a longtime panelist on cable... Read more
Rich Karlgaard is the publisher of Forbes magazine and author of its “Innovation Rules” column. He has been a longtime panelist on cable TV’s most popular business show, as well as a successful entrepreneur; Karlgaard co-founded Upside magazine, Garage.com, and Silicon Valley’s premier business forum, the 7,500-member Churchill Club. He is a past regional winner of Ernst & Young’s “Entrepreneur of the Year” award. Karlgaard, a Stanford graduate, resides in Silicon Valley. For more information, please visit RichKarlgaard.com.
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