ISBN: 9780312376482    Publisher: St. Martin's Griffin Year of publishing: 2007     Format:  Paperback / softback No of Pages: 222        

Imagine an enormous breathtaking virtual world to explore where land can be bought for less than a dollar and new construction is limited only by your imagination. An online tourist destination where you can shop for virtual designer clothes in a shopping mall atop a live volcano teleport to an underwater gig by U2 before taking a new friend back to your personal spaceship for virtual coffee or...well you get the idea.
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Paul Carr is co-founder of the cross-media publishing house The Friday Project and founding editor of the award-winning satirical "comment sheet " The Friday Thing (http://www.thefridaything.co.uk). He regularly speaks about new media at events around the world and is the author of eleven books. Graham Pond is a journalist editor of various online newsletters and editor-in-chief of Fridaycities.com. He has lived in various European cities but has now settled in London where like his avatar in Second Life he can often be found lounging around in an Elvis wig and a skirt.
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