ISBN: 9788183568906    Publisher: Discovery Publishing House Pvt Ltd Year of publishing: 2011     Format:  Hardcover No of Pages: 272        Language: English

Advertising plays a crucial role in marketing a tourist product. If the right combination of conditions is present the effect of advertising would be to increase the demand for the particular country's tourist product. Amond the factors favorable to the successful use of advertising are the rising trend of demand in the particular and an opportunity to stimulate selective demand i.e., preference for the particular product. The media used to achieve this is large-scale advertising in travel trade journals and newspapers of international repute having travel sections.
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Thomas Walsh was born in 2 June, 1968 in Boston (USA). His Irish parents migrated to USA in mid-1960s for greener pastures. He did his early schooling in a reputed Christian School and always pass out with flying colours. During his school days, he dreamed of becoming a scientist, but destiny choose different field for him. Dur to some financial problem, he left the study mid-way and at age 17 he started working as a guide in Boston city. He met all sorts of tourists from all countries and shared their experiences and opinions. He never forget to write it down in his personal diary. This helped him writing this book comfortably and effortlessly. He has visited countries but his favourite one is New Zealand.
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