ISBN: 9788126529568    Publisher: WILEY Year of publishing: 2014     Format:  Paperback Language: English

Twitter is a microblogging service that's changing the way we communicate. Marketers recognize its value, and Twitter Marketing: An Hour a Day offers marketers, advertisers, brand managers, PR professionals, and business owners an in-depth guide to designing, implementing, and measuring the impact of a complete Twitter strategy. Expert author Hollis Thomases acquaints you with the Twitterverse, its conventions, and its fascinating demographics and statistics. She then teaches you step by step how to effectively craft successful branding and direct response strategies that can be scaled to any organization and its objectives. Interesting case studies, success stories, anecdotes, and examples are used to demonstrate how to use Twitter metrics in order to inform strategic direction. You'll discover how top companies-large and small-have leveraged this exciting communications platform. About the Author Hollis Thomases is the award-winning founder of online marketing agency Web Advantage and a leading expert in internet marketing and social media. Hollis has over 1200 followers (www.twitter.com/hollisthomases) has helped Check Point Software, the Starlight Children's Foundation, Baltimore Area Convention and Visitors Association, and others in the health retail, nonprofit, and government sectors develop and implement successful Twitter strategies. Hollis has a ClickZ column and is a frequent conference speaker and presenter at such key industry events as Search Engine Strategies, American Marketing Association, the Public Relations Society of America, The Newsletter and Electronic Publishers Association, The Kelsey Group, the Lab Products Association, the Baltimore Business Journal and the Vocus Worldwide User Forum. Table of Contents Part I Getting to Know Twitter. Understanding Twitter. Who's Using Twitter for What. Twitter, the Multi-Purpose Platform & Why It Could be Right for Your Organization. Part II Month 1: Master Twitter Fundamentals. Week 1: Get on Twitter. Week 2: Find and Attract Followers. Week 3: Use Twitter Search and Other Tools to Improve Your Experience. Week 4: Tracking and Monitoring What Twitter Generates for You. Part III Month 2: Develop and Launch Your Strategic Plan. Week 5: Study Elements of a Successful Twitter Strategy. Week 6: Establish Goals and Get Corporate Buy In. Week 7: Get Your Brand Started on Twitter. Week 8: Monitor, Measure, and Valuate. Part IV Month 3: Maintain Your Twitter Presence. Week 9: Institutionalize Maintenance. Week 10: Prepare for Crisis Management. Week 11: Develop a Direct Response Promotion for Twitter.
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