Buy Books Online > Sales & marketing > Understanding Social Media: How to Create a Plan for Your Business That Works
Understanding Social Media: How to Create a Plan for Your Business That Works: Book by Damian Ryan

Understanding Social Media: How to Create a Plan for Your Business That Works

Product Details:    Share this by email:

ISBN: 9780749473563    Publisher: Kogan Page Ltd Year of publishing: 2015     Format:  Paperback No of Pages: 304        
Written by the same team behind the best-selling Understanding Digital Marketing, Understanding Social Media is the ultimate guide to using social media to grow your customer base, increase engagement...Read more
Written by the same team behind the best-selling Understanding Digital Marketing, Understanding Social Media is the ultimate guide to using social media to grow your customer base, increase engagement and build your business. Drawing on the experience, advice and tips of over 200 digital marketers and interviews with social media superstars it covers: - How to create a social media strategy and program - An extensive guide to social media platforms - The relationship between search and social - How to budget for social media activities - How to set KPIs - Analytics and creating a social media dashboard - Understanding social media ROI - Customer experience - Building a social media team - Risk assessment and risk management in social media Illustrated throughout with case studies from successful and failed campaigns, Understanding Social Media is the most comprehensive and practical reference guide to social media available.
Read less
About the author: Damian Ryan
Damian Ryan is a digital media and marketing expert who has been working at the forefront of the media industry for 27 years. He established the first... Read more
Damian Ryan is a digital media and marketing expert who has been working at the forefront of the media industry for 27 years. He established the first digital agency in the United Kingdom and Ireland in 1997 before moving into corporate finance as a digital media specialist. He is the chairman of The Global Academy of Digital Marketing (GADM) and co-author of Understanding Digital Marketing (2014) and The Best Digital Marketing Campaigns in the World (2014).
Read less

Other books by Damian Ryan

Recommended Books for you - See all

OUT OF STOCK

Looks like the book you were looking for is currently not in stock with us. Please leave us your email and phone number.
We will get back to you as soon as it's available.

Your email
Phone No.
Enter characters from image

Rs.200 OFF

on purchase of Rs.500 & above

1.Click on Add to Cart & Proceed to Checkout
2.Under payment options, choose
"Redeem Coupon Code/Gift Certificate"
3.Enter Promo Code "SHOP200"
4.Get Rs.200 off, Pay Balance Amount

Valid upto 21st July,13

Rs.200 OFF

on purchase of Rs.500 & above

Terms & Conditions