ISBN: 9788126553075    Publisher: Wiley India Pvt Ltd Year of publishing: 2014     Format:  Paperback No of Pages: 320        Language: English

The authors of the international bestseller Business Model Generation explain how to create value propositions customers can't resist Value Proposition Design helps you tackle a core challenge of every business - creating compelling products and services customers want to buy. This practical book paired with its online companion will teach you the processes and tools you need to succeed. Using the same stunning visual format as the authors' global bestseller Business Model Generation this sequel explains how to use the "Value Proposition Canvas" a practical tool to design test create and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by business meetings based on endless conversations hunches and intuitions expensive new product launches that blew up or simply disappointed by the failure of a good idea. The book will help you understand the patterns of great value propositions get closer to customers and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions taking the guesswork out of creating products and services that perfectly match customers' needs and desires. Practical exercises illustrations and tools help you immediately improve your product service or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to complete interactive exercises assess your work learn from peers and download pdfs checklists and more. Value Proposition Design complements and perfectly integrates with the "Business Model Canvas" from Business Model Generation a tool embraced by startups and large corporations such as MasterCard 3M Coca Cola GE Fujitsu LEGO Colgate-Palmolive and many more. Value Proposition Design gives you a proven methodology for success with value propositions that sell embedded in profitable business models. Table of contents: Canvas Customer Profile Value Map fit Design Prototyping Possibilities Starting Points understanding Customers Making Choices finding the Right Business Model Designing in Established organizations Test What to Test Testing Step-by-Step Experiment library Bringing it All Together Evolve Create Alignment Measure & Monitor improve Relentlessly Reinvent Yourself Constantly Taobao: Reinventing (E-)Commerce Glossary Core Team Prereaders Bios index
Read less

The authors of "Value Proposition Design" are obsessed with bringing practical tools and processes to the fields of strategy innovation and entrepreneurship. They all share a common passion for making business concepts simple beautiful and applicable so that they become useful and indispensable in the lives of business professionals and organizations. The team behind "Value Proposition Design" is the same as for the global bestseller Business Model Generation composed of Dr. Alexander Osterwalder Dr. Yves Pigneur Alan Smith and completed by Greg Bernarda, and Trish Papadakos. Alexander Osterwalder and Alan Smith are co-founders of Strategyzer.com a company specializing in tools to design test and manage strategies business models and value propositions. Dr. Yves Pigneur is a professor of management and information systems at the University of Lausanne Greg Bernarda is a consultant and certified Strategyzer coach specialized in strategy and innovation Trish Papadakos is a renowned designer and photographer. Alex Osterwalder is the lead author of the international bestseller Business Model Generation passionate entrepreneur and demanded speaker. He co-founded Strategyzer a software company specializing in tools and content for strategic management and innovation. Dr. Osterwalder invented the "Business Model Canvas," the strategic management tool to design test build and manage business models which is used by companies like Coca Cola GE P&G Mastercard Ericsson LEGO or 3M. He is a frequent keynote speaker in leading organizations and top universities around the world including Stanford Berkeley MIT IESE and IMD. Yves Pigneur Dr. Yves Pigneur is co-author of Business Model Generation and a professor of management and information systems at the University of Lausanne. He has held visiting professorships in the United States Canada and Singapore. Yves is a frequent guest speaker on business models in universities large corporations entrepreneurship events and international conferences. Greg Bernarda Greg Bernarda is a thinker creator and facilitator who supports individuals teams and organizations with strategy and innovation. He works with inspired leaders to (re)design a future which employees customers and communities can recognize as their own. His projects have been with the likes of Colgate Volkswagen Harvard Business School and Capgemini. Greg is a frequent speaker; he co-founded a series of events on sustainability in Beijing; and is an advisor at Utopies in Paris. Prior to that he was at the World Economic Forum for eight years setting up initiatives for members to address global issues. He holds an MBA (Oxford Saïd) and is a Strategyzer certified business model coach. Alan Smith Alan is obsessed with design business and the ways we do them. A design-trained entrepreneur he has worked across film television print mobile and web. Previously he co-founded The Movement an international design agency with offices in London Toronto and Geneva. He helped create the Value Proposition Canvas with Alex Osterwalder and Yves Pigneur and the breakthrough design for Business Model Generation. He co-founded Strategyzer where he builds tools and content with an amazing team; helping business-people make stuff customers want. Follow him online @thinksmith. Trish Papadakos Trish is a designer photographer and entrepreneur. She holds a Masters in Design from Central St. Martins in London and Bachelor of Design from the York Sheridan Joint Program in Toronto. She teaches design at her alma mater has worked with award-winning agencies launched several businesses and is collaborating for the third time with the Strategyzer team.
Read less