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WINNING A BILLION CONSUMERS: Book by Atul Joshi

WINNING A BILLION CONSUMERS

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ISBN: 9789351505570    Publisher: Sage Publication Year of publishing: 2015     Format:  Paperback No of Pages: 261        Language: English
their ability to competently consummate the last mile as an inevitable ingredient, even an architect, of their success. This book provides a disruptive approach to successfully create and capture "undiminished"...Read more
their ability to competently consummate the last mile as an inevitable ingredient, even an architect, of their success. This book provides a disruptive approach to successfully create and capture "undiminished" potential of a billion-consumer market.

Table of contents
Foreword P. Dwarkanath
Preface
Acknowledgements
The Last Mile: A Strategic Differentiator
Winning in a Billion Consumer Market
Cracking the Da Vinci Code
Revitalizing the Last Mile: Tools and Frameworks
The Five Knots of the Last Mile
Sextant Arcs of Turbonators
The Revenue Turbine
Delivering the Last Mile: Mission Critical(s)
Zero Calorie Value Chains
Customer Capital in the Times of the Millennial Generation
Man and Machine, not Man or Machine
Swarm Intelligence: The Execution SupremacyEpilogue
Index
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About the author: Atul Joshi
Atul Joshi is an accomplished business leader. In his 27 years of professional career, he has been in leadership roles with Asian Paints, Max India, Bharti... Read more
Atul Joshi is an accomplished business leader. In his 27 years of professional career, he has been in leadership roles with Asian Paints, Max India, Bharti Airtel, and other Indian and multinational companies. He is the Founder and CEO of The Last Mile--a consulting practice with an impressive list of brands and describes his mission as bringing the decisive last mile supremacy to business strategy.
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