ISBN: 9788184050424    Publisher: Reference Press Year of publishing: 2005     Format:  Paperback No of Pages: 463        Language: English

The book explores the dynamics of entrepreneurship initiated by women and also assesses the role of technology in sustaining the same. Through global case studies this book analyses the growth of successful entrepreneurial initiatives by women. These cases are sourced from various countries such as India, Singapore, UK, Middle East, US, Slovenia, and Chile. The cases give insight into the socio-economic contexts and how in the given industry scenarios these initiatives were successful. These cases take us through the trials, tribulations and success of women entrepreneurs in diverse sectors which have leveraged technology to achieve their goals. The cases have strong conceptual underpinnings of management theory enmeshed into them. The cases also include the environmental and governmental support network, exploration of idea behind creation of a business, supporting institutions and firms, key obstacles encountered and how these were resolved, current state of business and future growth scenario. The strong management underpinning makes it a valuable resource both for entrepreneurs, managers and academics.
Read less