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You Are The Key : Unlocking Doors Through Social Selling (English) (Paperback): Book by Apurva Chamaria

You Are The Key : Unlocking Doors Through Social Selling (English) (Paperback)

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ISBN: 9789385436604    Publisher: Bloomsbury India Year of publishing: 2016     Format:  Paperback No of Pages: 252        
Whether it is a sales person struggling to meet his quota a love stuck lover trying to get introduced to his beloved a young MBA looking for a job an entrepreneur looking for funding marketers trying...Read more
Whether it is a sales person struggling to meet his quota a love stuck lover trying to get introduced to his beloved a young MBA looking for a job an entrepreneur looking for funding marketers trying to enable sales to generate leads on their own - everybody can benefit from understanding and learning the principles detailed in this book. With internet penetration and social media and mobile usage going through the roof this book is a must read guide which will help you open doors and create opportunities which you never knew existed. "You are the Key: Unlocking Door Through Social Selling" book has been written by practitioners who have implemented social selling for a $6 billion G2000 Company spread across 31 countries. There were multiple learnings during the implementation which have been incorporated in the book. All concepts mentioned in the book have been applied tested and modified based on the experience and outcome. Other unique features of this social selling book includes Enterprise social selling framework: This book provides a practical approach to launch the social selling program for an enterprise. Social selling enterprise framework defines the roles & responsibilities of the various stakeholders governance framework which if followed properly can assure successful adoption of the social selling program. Structured approach: The success of social-centered selling depends on the adoption of training for which an organization needs to follow a structured approach. This book contains a structured approach which starts with the basics and goes on to a step by step of social selling process which makes it easier to apply in practice. This book has been written keeping in mind beginners as well as an experienced audience.
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About the author: Apurva Chamaria
Apurva Chamaria born in a political and business family in Bihar with years of experience as an international sales and marketing leader - the two things... Read more
Apurva Chamaria born in a political and business family in Bihar with years of experience as an international sales and marketing leader - the two things Apurva Chamaria understands are business and connections - the one word for which could be 'brand'. As the global head of Brand and Digital Marketing for HCL Technologies (HCLT) a 6.8 Bn US$ IT company he opened the door to the company debuting at InterBrand Top 100 Indian Brands at No. 19 while making a mark on the world stage as a Top 500 Brand as well. Apurva has travelled widely been a speaker on important business stages of the world taught at prestigious business schools and written columns for marketing magazines - he's just doing what he does best - building brands and opening doors. And that precisely is the subject of this first book - "You are the key - unlocking doors through Social Selling" being published by the international publishing house Bloomsbury.
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